3rd Edition
The book “Fit for Purpose“
by David Anderson and Alexei Zheglov explores how companies can understand their customers and develop products that fit with the purpose(s) their customers have. It provides a framework to help you understand customers’ purposes, segment your market according to purpose, and manage the portfolio of products and services to create happy customers.
What’s new in 3rd edition?
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Extended set of commonly recurring fitness criteria to include affordability, convenience, and optionality/adaptability.
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New double-loop process framework for implementing F4P.
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Extended coverage of OKRs and integration with F4P Framework.
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Two new chapters and one new appendix.
Read the F4P book online + more with F4P Plus!
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The full content of the Fit-For-Purpose 3rd edition book in English and Brazilian Portuguese – other languages are coming soon
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Downloadable posters and additional materials
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Interactive posters with mapped content
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Explanatory videos from the authors
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Webinars and demos supporting your F4P journey
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Case studies from the field